Saturday, April 21, 2018

Google is shutting down its goo.gl URL shortening service

Google announced that it is shutting down its URL shortening service, goo.gl. The company says that new and anonymous users won’t be able to create links through the goo.gl console as of April 13th, but existing users will be able to use it for another year, after which it will be discontinued completely.

Existing users will be able to create shortened URLs and export data from the goo.gl console through March 30th 2019. After that time, shortened links will continue to redirect to their destinations, but won’t be migrated over to the new Firebase console.

Firebase Software Engineer Michael Hermanto says that the company introduced the URL shortener in 2009, and that since then, the ways in which people share information on the web has changed, while additional URL shorteners have grown in popularity. He notes that Google is refocusing its efforts by replacing it with Firebase Dynamic Links (FDL), which allow users to redirect to specific locations in iOS, Android or web apps.

For consumers
Starting April 13, 2018, anonymous users and users who have never created short links before today will not be able to create new short links via the goo.gl console. If you are looking to create new short links, we recommend you check out popular services like Bitly and Ow.ly as an alternative.

If you have existing goo.gl short links, you can continue to use all features of goo.gl console for a period of one year, until March 30, 2019, when we will discontinue the console. You can manage all your short links and their analytics through the goo.gl console during this period.

After March 30, 2019, all links will continue to redirect to the intended destination. Your existing short links will not be migrated to the Firebase console, however, you will be able to export your link information from the goo.gl console.

For developers
Starting May 30, 2018, only projects that have accessed URL Shortener APIs before today can create short links. To create new short links, we recommend FDL APIs. FDL short links will automatically detect the user's platform and send the user to either the web or your app, as appropriate.

If you are already calling URL Shortener APIs to manage goo.gl short links, you can continue to use them for a period of one year, until March 30, 2019, when we will discontinue the APIs. For developers looking to migrate to FDL see our migration guide.

As it is for consumers, all links will continue to redirect to the intended destination after March 30, 2019. However, existing short links will not be migrated to the Firebase console/API.

URL Shortener has been a great tool that we're proud to have built. As we look towards the future, we're excited about the possibilities of Firebase Dynamic Links, particularly when it comes to dynamic platform detection and links that survive the app installation process. 

Information Sources https://developers.googleblog.com, www.theverge.com on 2018.04.21
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